Top 10 Nail Polish & Gel Polish Brands in the USA

The U.S. nail polish market is a powerhouse of creativity and innovation.
From timeless classic lacquers to high-performance gel systems, American brands have shaped global nail trends for decades.

In this article, we highlight 10 of the most influential Nail Polish and Gel Polish brands in the USA (2025) —
from heritage salon names to new-generation gel innovators.

If you’re a nail brand or startup looking for custom glass bottles, caps, or packaging solutions — see our note at the end

OPI is a leading global nail‑care brand best known for its nail lacquer and salon‑quality treatments. Their website promotes a wide range of formulas — from traditional nail lacquer to at‑home gel systems, vegan collections, and nail‑care treatments. They emphasize innovation, professional‑grade quality, and address both consumers and salon professionals

At-Home Gel Nail Polish

Nail Lacquer Strawberry Margarita

RapiDry Bright Back

Essie is a prominent nail‑care brand known for its salon‑quality nail polishes and treatments. The website showcases a broad palette of colors, nail care products, and trend collections. The brand emphasizes vegan formulas, fashion‑inspired shades and global reach. It is part of the L’Oréal Group Consumer Products Division

Nail Art Studio

Electric geometric

Inside scope

CND (Creative Nail Design) is a professional‑nail, hand & foot beauty brand recognized globally. They are the makers of the flagship gel polish system SHELLAC™, and emphasize artistry, innovation, and care in nail services. Their mission statement emphasises nails as “an artists’ canvas” and positions the brand as advancing the industry for over 40 years.

Brisa Base Coat

Matte Top coat

Strenthener Nail Coating

Sally Hansen is a long‑standing beauty brand focused on nail colour, treatments, and DIY manicure solutions. Their website showcases a wide variety of nail polishes, press‑on nails, nail care treatments and accessories. The brand emphasizes ease‑of‑use, trend‑driven colours, and at‑home solutions for consumers.

Miracle Gel

Salon Gel Polish Gel Top Coat

Miracle Cure

Gelish is a professional nail‑enhancement brand known for pioneering the brush‑in‑a‑bottle gel polish — essentially merging gel durability with polish convenience.  The brand is part of Nail Alliance – North America, Inc., founded in 2009 by Danny Haile.

Gelish emphasizes professional‑grade formulations, innovation (including gel polish systems, soak‑off gels, and nail enhancement technologies), and extensive education and salon support.

Gelish Black Shadow Soak-Off Gel Polish

Gelish Cat Eye

Gelish Soft Gel Tip Adhesive

Kiara Sky is a California‑based professional nails brand dedicated to making high‑quality nail products accessible to everyone—from nail enthusiasts to seasoned industry pros. Their mission is all about enabling creative self‑expression through beautiful nails, offering a wide range of supplies including gels, powders, tools and accessories

Hema Free Gel Polish

Hema Free Gel Builder

Professional Nail Lacquer

ORLY is a professional nail‑care brand founded in Los Angeles, offering a wide spectrum of nail lacquers, gel systems, treatments and accessories. Their site emphasizes formulas that are made in Los Angeles, 100% cruelty‑free and vegan. They highlight signature lines like “Breathable 1‑Step,” “GELFX” (UV/LED gel system) and “Builder in a Bottle®” for strong overlays and extensions

Rubberized Basecoat

High Shine Top Coat

Nail Lacquer

DND Gel is a nail‑care brand offering professional‑grade products directly to salons and consumers. According to their site, they provide over 500 shades, emphasise being cruelty‑free, vegan, made in the USA, and marketed as “longest‑lasting” with no shrinkage or chips.

Diva Happy Trail Collection

DC Mermaid Shell Polish

DND Super Glitter Collection

Madam Glam is a U.S.-based nail-care brand specializing in vegan, cruelty-free, and HEMA‑free soak‑off gel polish systems. Their website emphasizes clean‑formula gels certified by Vegan.org, free of 21 of the most toxic ingredients, and made using eco‑friendly practices. They offer a wide range of colours/finishes, at‑home starter kits, bundles, and a VIP club for ongoing discounts.

Beginner Gel Manicure Kit

Clear Fiberglass Base Coat

Gold Chrome Gel Paint Liner

ILNP (short for I Love Nail Polish) is a boutique nail‑polish brand founded in 2012 in Las Vegas, U.S., offering a wide catalogue of hundreds of shades and finishes.  The brand is known for indie‑style formulas (including holographic, multichrome, metallic, magnetic) and is popular among nail‑art enthusiasts for its rich color shifts and collectability.

Green Magnetic Shimmer Nail Polish

Red to Gold Holographic Ultra Chrome Nail Polish

Soft Orange Shimmer Nail Polish

About Author and Factory

Jack,Export Manager of KL Glass Pack